ABOUT THE LAS VEGAS VALLEY THEATRE AWARDS
The Valley Awards aim to honor the best of locally-produced Las Vegas Theatre through an annual awards gala and by recommending quality productions throughout the year. The awards will help create buzz around local theatre throughout the year via the “Valley Recommended” program and annual awards show as well as offering theatres and artists resume-building bragging rights.
Here’s how it works: During the annual theatre season (running from June 1 of one year to June 9th of the following year), members of the Valley judging committee attend the opening night of shows produced by participating and qualifying productions. If the members of the judging committee agree that elements of the show are excellent, that show will receive a “Valley Recommended” commendation, signifying its excellence in some element of the production. At the end of a year, Valley judges vote on the year’s best in each of the categories, and awards are given at a gala event.
The benefits of an annual awards program for theatres are threefold:
1) Immediate Marketing Buzz for Specific Shows
It’s no secret that newspapers, periodicals and media in general are giving less space and time to criticism of the arts. This means less free marketing for theatres, but it also means that theatres are losing a vocal advocate for a good show that can help convince people who might be on the fence that a show is “worth it.” Having an independent organization vouching for the quality of a show gives theatres another piece of marketing they can use to entice audiences.
2) Greater Exposure for Local Las Vegas Theatre
Communities across the country produce theatre awards shows in order to increase a greater awareness of the local theatre scene and trumpet their accomplishments because it works. In addition to the Tonys, there are the Helen Hayes Awards in the Washington, D.C., area, the Jeff Awards in Chicago, the Ovation Awards in L.A., and many, many others. They proliferate because having an annual award show is an event that the media can cover in multiple aspects, as well as affirming the overall quality of the theatre in an area. Having multiple theatres and productions up for “Best of” awards is a testament to the quality of the theatre environment to audiences who may only be peripherally engaged with the theatre.
3) Fundraising and Resume Building
When applying for funds at the local, state, or national level, it always helps to look your best. The Las Vegas Valleys will offer theatres accolades attesting to the quality of a theatre’s work, making the organization look more impressive to possible funders. Individual artists would also secure resume-building accolades.