ARTS & ECONOMIC PROSPERITY 6 (AEP6)
HELP US TO CAPTURE YOUR AUDIENCE
CONNECT TO YOUR STUDY PARTNER
Once we receive your information, we will reply with your study partner contact or appropriate materials before the event.
SURVEY YOUR EVENT IN REAL TIME
This survey must be administered to people while at the event via QR code, weblink, or hard copy. Your study partner will collect the paper copies from you.
RESPOND TO THE PART 2 ORG SURVEY
Starting Fall 2022, Americans for the Arts will contact your organization and ask general questions about your budget and attendance to complete part 2 of the process. It will be simple and respectful of your privacy and time.
The AEP6: Why Measure the Economic Impact of Spending by Nonprofit Arts and Culture Organizations and Their Audiences?
The NEVADA ARTS AND CULTURE AEP6 audience survey collection is underway!!
WHAT IS AEP6?
Arts & Economic Prosperity 6 (AEP6) is an economic impact study of the nation’s nonprofit arts and culture industry. It is the largest and most inclusive study of its kind ever conducted, with a specific focus on 360 participating communities from across all 50 states plus the District of Columbia.
The Nevada Arts Council, Clark County Public Arts Office, and the City of Las Vegas Office of Cultural Affairs are research partner organizations identified to assist Americans for the Arts with two primary data collection efforts:
An audience-intercept survey of attendees to arts and culture events that take place in the community
A budget and attendance survey of the comprehensive universe of nonprofit arts and culture organizations that exist in the community.
Each participating community receives a final report customized for their survey data and based on an economic input-output model tailored for their specific local economy. Researchers then use the localized findings to extrapolate national impact estimates for the entire nonprofit arts and culture industry.
PARTICIPATION IS SIMPLE FOR QUALIFYING ORGANIZATIONS
Surveys will be collected from May 2022 through April 2023. If a group displays the characteristics of a nonprofit arts and culture organization and has an identifiable budget/attendance and leadership, it is a potential qualifying organization to survey, including faith-based performance events.
For-profit/commercial businesses and individual artists are excluded from the AEP6 methodology. However, if you are booked at a qualifying event, you may still be able to have it counted through the venue or a fiscal agent. Not sure? Ask the study partner in your event’s jurisdiction or email firstname.lastname@example.org.